Slogans instead of facts
"We create solutions that make a difference" tells neither a customer nor an AI system what you sell, who you serve or where you work.
New AI search playbook · 2026 edition
Can ChatGPT find your business?
A practical step-by-step playbook for improving how clearly your business is understood across ChatGPT and AI-powered search.
€
€4.99one-time · instant PDF
What this playbook is — and isn't. It helps make your business easier for ChatGPT and AI search engines to understand, verify and potentially reference. It does not guarantee any specific ranking, mention or placement in ChatGPT or any other AI product.
The problem
Your customers ask AI. Does it understand you?
More buyers now start with a question to ChatGPT instead of a list of links. If your website speaks in slogans, hides key facts or contradicts your other profiles, an AI system has very little to work with.
Details that don't match
Different names, addresses, phone numbers or service descriptions across your website, Google and LinkedIn make your company harder to verify.
Answers nobody can find
The questions customers ask before buying — price, process, suitability — are missing or buried deep in long paragraphs.
Why AI search matters
Visibility is no longer one switch. It's a stack.
AI-powered search can only reference what it can reach, understand and trust. The playbook works through each layer in order — because a hundred new articles won't fix a site that is blocked, inconsistent or unclear.
01 · ACCESS
Can the search crawler actually reach your important pages?
02 · CLARITY
Can a system understand the company, service and location?
03 · USEFULNESS
Do your pages answer real customer questions well?
04 · AUTHORITY
Is your information supported by credible sources elsewhere?
05 · MEASUREMENT
Do you know whether AI referrals turn into leads?
What the guide helps you do
Make your business unmistakable.
Clear, consistent and verifiable information is easier for people and AI systems to use. The playbook turns that principle into concrete actions you can finish this week.
- Check that AI search crawlers such as OAI-SearchBot aren't blocked from your key pages
- State clearly who you are, what you sell, who it's for and where you operate
- Rewrite service pages and FAQs into direct, answer-ready content
- Add structured data that reflects real, visible information
- Align your Google Business Profile, LinkedIn and directories with your website
- Track AI referral traffic and whether it creates enquiries
What's inside
Five modules. One clear plan.
How AI Search Works
The five-layer visibility stack, how AI search crawlers reach your site and the technical access checklist.
- Visibility stack
- OAI-SearchBot & robots.txt
- noindex, canonical, sitemap
Fix Your Website
Make your company entity impossible to misread — and give every key page one clear job.
- Entity & company clarity
- Services
- Locations
- About page
- FAQs
- Structured data
- Contact information
Build Authority
Make your business easier to verify with consistent, credible mentions outside your own website.
- Citations
- Directories
- Google Business Profile
- Reviews
- Industry websites
- PR & mentions
AI-Friendly Content
The answer block formula and a service page template built around the questions buyers really ask.
- Questions customers ask
- Service pages
- Comparison pages
- Location pages
- Content structure
30-Minute Implementation Checklist
A 30-minute quick start, a 7-day implementation sprint and a 30-day scorecard to measure progress.
- Quick start
- 7-day sprint
- 30-day scorecard
Bonus: copy/paste AI audit prompts
10 ready-to-use prompts that turn ChatGPT into your own visibility auditor — from ambiguous homepage wording to a 30-day publishing plan.
Concrete examples
From vague to verifiable.
Illustrative examples of the kind of changes the playbook walks you through.
Homepage — before"We create innovative solutions that make a real difference for our clients."
Homepage — after"Nordvik Plumbing repairs and installs bathrooms and heating for homeowners in Aarhus and East Jutland. Call +45 00 00 00 00 or book online."
robots.txt — access checkUser-agent: OAI-SearchBot
Allow: /
Allow: /
Module 1 shows how to confirm your important public pages aren't blocked by robots.txt, a CDN or bot protection.
Answer blockQ: What does a bathroom renovation cost in Aarhus?
A: Start with a direct 2–4 sentence answer, then add conditions, evidence and one next step.
A: Start with a direct 2–4 sentence answer, then add conditions, evidence and one next step.
Module 4 gives you the five-step answer block formula.
Look inside
Real pages from the playbook.
Who it's for
Built for businesses people search for.
- Local service businesses
- Clinics & salons
- Tradespeople
- Consultants
- Agencies & freelancers
- Real estate
- Restaurants & hospitality
- B2B service companies
Not for you if…
- You want a guaranteed #1 position in ChatGPT — nobody can honestly offer that
- You're looking for shortcuts, fake reviews or keyword stuffing
- You don't have a public website you can edit
Before / after thinking
A different way to think about visibility.
Before
- "We need more blog posts."
- "Our homepage should sound impressive."
- "Directories are just for backlinks."
- "If Google shows us, AI will too."
- "We'll judge it after a few days."
After
- Fix access and clarity before publishing more content.
- Our homepage states exactly what we do, for whom and where.
- Consistent, credible profiles make us easier to verify.
- Each layer — access, clarity, usefulness, authority — gets checked.
- We measure AI referrals and leads over 30 days.
Get the playbook
Everything you need to start today.
One small payment, an instant download and a clear plan you can implement yourself — or hand straight to whoever manages your website.
Secure checkout by Stripe Instant download One-time payment
Get Found in ChatGPT
€4.99one-time
13-page PDF · 2026 edition · instant download
- Module 1 — How AI Search Works
- Module 2 — Fix Your Website
- Module 3 — Build Authority
- Module 4 — AI-Friendly Content
- Module 5 — 30-Minute Implementation Checklist
- Bonus — 10 copy/paste AI audit prompts
Delivered instantly as digital content. No specific AI ranking or mention is guaranteed. Download problems? Email phillip@bjergcompany.dk.
FAQ
Questions, answered.
Will this guarantee that ChatGPT recommends my business?
No. Nobody can guarantee a specific ranking, mention or citation in ChatGPT or any other AI search product — and anyone who promises that is guessing. The playbook shows you how to make your business easier for AI search systems to access, understand and verify. What happens after that is decided by the AI platforms.
Is this just traditional SEO?
It overlaps with good SEO, but the focus is different: crawler access for AI search, unmistakable company facts, answer-ready content, structured data and authority signals that let a system connect information about your business with confidence.
Do I need to be technical?
No. Most actions are writing and checklist work: clarifying your About page, rewriting service pages and fixing inconsistent company details. The few technical checks (robots.txt, noindex, sitemap) are explained step by step, so you can do them or hand them to your web person.
What exactly do I receive?
A 13-page PDF playbook (2026 edition) that you download instantly after payment: five modules, a 30-minute quick start, a service page template, a 7-day implementation sprint, a 30-day scorecard and 10 copy/paste AI audit prompts.
How long does it take to implement?
The quick start takes around 30 minutes. The full 7-day sprint is designed for about an hour a day. You can also pick only the parts that matter most for your business.
What if I have a problem with the download?
Email phillip@bjergcompany.dk and we will sort it out. Your purchase email also contains a link you can use to download the file again.
Get Found in ChatGPT
Make your business easier
for AI to understand.
Start with the 30-minute quick start today. €4.99, one-time.
Get Found in ChatGPT€4.99 · instant PDF
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