New enquiry response
Acknowledge every enquiry instantly, collect missing details and suggest the next step.
Practical AI automation systems you can implement without paying thousands for custom development.



Automation before AI
Automating a broken process only makes the problem faster. Every system in the playbook follows the same structure — so you define each step before you build.
Form, call, calendar, CRM stage.
Only the fields you need.
Classify, route, qualify.
Email, SMS, task, update.
Log what ran and why.
Sensitive cases go to a person.
Core automations
Acknowledge every enquiry instantly, collect missing details and suggest the next step.
Qualify, route and follow up leads by service, urgency and fit — no lead forgotten.
Confirmations, reminders and polite no-show recovery with easy rescheduling.
Reply fast when a call or message is missed — helpful, permission-aware, never pushy.
Ask for honest feedback after real interactions and route complaints to a human.
Answer repetitive, low-risk questions from an approved knowledge base only.
Reconnect with past customers and old leads, with suppression rules built in.
Turn call notes into CRM fields, action items and follow-up drafts for approval.
Where to start
The playbook includes an adaptation matrix and an ROI worksheet, so you automate what creates value first — not what sounds impressive.
Start with enquiry response and appointment reminders, then add no-show recovery and review requests.
Start with lead response and booking, then add rebooking and dormant client reactivation.
Start with lead routing by area or property, then add viewing follow-up and nurture.
Start with lead qualification, then add document chasing and meeting summaries.
Start with missed-call recovery, then add quote follow-up and review requests.
Look inside



Pricing
One-time payment. No subscription.
Starter
€49one-time
Complete guide + templates
Instant PDF download.
Pro
€249one-time
Complete implementation package
The Pro implementation package is being finalised. Join the waitlist and we'll email you the moment it's available.
Done for you
We map your process, build the workflows, connect your tools, test failure handling and hand over a system your team can run.
From €1,500
Final price depends on the number of workflows and tools involved.
FAQ
Starter (€49) is the complete guide: all eight automations explained with workflow diagrams, tool recommendations, prompts, message templates and implementation instructions. Pro (€249) adds the implementation package: blueprints, ready-to-build workflows, Zapier/Make logic, CRM structure, error handling, advanced templates, setup videos and a launch checklist.
The workflows are vendor-neutral. You can build them in Make, Zapier, n8n or a custom stack, connected to the CRM, calendar, email and forms you already use.
No. The playbook is designed for no-code automation platforms. If you prefer not to build it yourself, you can request implementation by BjergCompany.
The playbook is built around guardrails: AI only acts on approved information, sensitive or unclear cases go to a human, every action is logged and each automation has an off switch.
The included 14-day plan takes one workflow from baseline to launch — including testing with synthetic data, failure handling and a small pilot.
Yes. Implementation by BjergCompany starts from €1,500. Use the form on this page to tell us what you'd like automated.
AI Automation Playbook
Start with Starter for €49, or go all in with Pro.